404
Problem
These are not the droids I am looking for.
Insight
People are generally confused when presented a 404 page. They crave guidance on where they should be.
Strategy
Create awareness of the situation and provide alternative pages to visit in hopes they find what they intended to find.
Solution
We let them know that there is no longer content, or never has been content, on the page they are looking for, then return them to a safe place,
Examples of safe places:
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2019 North America Network of the year and 2019 Top 3 Global Network