What makes us unique
FCB/SIX is a first-of-its-kind creative data and CRM agency – built from the ground up to bring the twin pillars of creativity and data together. In order to ignite these combined elements, we also have a specialist data and technology consultancy, FCB/SIX Consulting. These two entities meld seamlessly together to create a distinctive offering that is an industry-first with data being the unifier.
We help marketers succeed by creating Individualized Brand Experiences at scale, connecting individuals to brands and brands to individuals. By re-centering brand focus on each customer's experience, we enable connection via channels and moments in relevant ways. This drives acquisition, engagement, loyalty and, ultimately, unlocks lifetime value.
The SIX OS is our framework for engineering Individualized Brand Experiences. It consists of four key pillars:
- Think: discover and define
- Create: develop and design
- Make: efficient, dynamic and scaled production
- Activate: targeting, measurement and optimization