FCB Named to Fast Company's Annual List of the World's Most Innovative Companies
Fast Company's prestigious list of the World's Most Innovative Companies of 2025 is out — and FCB is one of just 15 companies that are turning ads and marketing into cultural moments.
From creating an incredibly unique sports TV special called "Lap of Legends," the first-ever real-versus-virtual F1 race, to a delightful short film about the airplane sickness bag through the perspectives of enthusiast collectors, we're proud to be named among the companies in advertising and marketing that have built strong campaigns using cultural cachet.
"Innovation is in our DNA," says Tyler Turnbull, FCB Global CEO. "This recognition from Fast Company underscores our mission to help marketers find new ways to grow their revenue through the powerful blend of exceptional creativity, technical expertise, and data-driven solutions.
"But none of this would be possible without our exceptional talent — the best in the business who understand how this powerful combination shapes culture and pushes entire industries forward. Thank you to everyone at FCB for continuing to champion our belief in the economic power of creativity and showing up every day with big, bold ideas that truly make a difference to our clients' businesses," he continued.
"Creativity will always be about emotion, storytelling, and impact — but how we bring it to life is evolving," added FCB Global CCO, Andrés Ordóñez. "Innovation isn't just a tool; it's our creative engine. FCB has earned its place among the world's top innovators because we don't see AI, data, and emerging platforms as trends — we see them as creativity's most powerful new collaborators. Vammoooos!"
To determine honorees, Fast Company's editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process.
"Our list of the Most Innovative Companies offers both a comprehensive look at innovation today and a playbook for the future," says Fast Company editor-in-chief Brendan Vaughan. "This year, we recognize companies that are harnessing AI in deep and meaningful ways, brands that are turning customers into superfans by overdelivering for them, and challengers that are introducing bold ideas and vital competition to their industries. At a time when the world is rapidly shifting, these companies are charting the way forward."
In the Advertising & Marketing category, the "work and companies honored this year have shown that there is no single magic bullet when it comes to utilizing culture, but you do have to know where to aim," reinforcing our Never Finished commitment to innovating and making the impossible, possible, for our clients.
As true innovators standing proud at our lucky #11 ranking, we remain focused on the future — eagerly anticipating the groundbreaking inventions, opportunities, and ideas that will shape tomorrow and redefine industry standards.