By: Strategy Group, FCB Chicago

Like many Americans, I spent hours scrolling my preciously curated For You Page (TikTok’s main feed) last Saturday. I was preparing for the worst (a shutdown of the app), hoping for the best. Video after video, there was no surprise that the content was a gold mine of dark-humored farewell speeches. After all, this event was the perfect prompt for the specific comedy that thrives on TikTok. Somewhat surprising to many, some of the best send-offs for the beloved app were from the biggest brands in the world. Proving once again, that the only risk in social is sitting out. So, if you're a brand: fit in, entertain, and the community will surely reward you. Although the ban was short-lived (for now), below are some of my favorite farewells from the brave brand managers and agencies who weren't afraid to go out swinging.

Sony’s official channel leveraged their property “The Social Network” to take a jab at the social media app that’s looking to dethrone TikTok.

Cartoon Network jumped in on the common TikTok joke that users love their alleged Chinese spies.

Jack in the Box played into the trend of American’s seeking refuge on the Chinese app, Rednote. Users rejoiced.

Little Caesars played into the existing dialogue around the sentiment of the other available social platforms that’d be available after TikTok’s departure.

Drumstick fully leaned into the exodus to Rednote, going as far as changing their brand’s packaging.