Café
Establishing a new brand with no awareness
Year:
2018
Capabilities:
FCB/RED.
456 Studios.
The Design Group.
Influencer.
Problem
With no brand awareness and an iconic competitor, Café needed to establish itself as a leader in design choice and cooking performance.
Insight
If your kitchen is a reflection of you, why do all appliances look the same?
Strategy
Make appliances personal.
Solution
Introducing Distinct by Design. It’s time appliances had a personality. Yours.
We activated a visual campaign that marries personal style with kitchen style by showing how a fashion muse’s style can be explicitly expressed through Café appliances, i.e., her copper bracelet that matches the copper cuff on a Café stove.
We activated a visual campaign that marries personal style with kitchen style by showing how a fashion muse’s style can be explicitly expressed through Café appliances, i.e., her copper bracelet that matches the copper cuff on a Café stove.
31%
Revenue, Beating Budget
550MM
Launch Impressions
55%
Outperformance of Pinterest Benchmarks
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network