Jack Daniel's
Bringing a heritage brand into the modern world
Year:
2016
Capabilities:
Digital Products.
Media.
Problem
Jack was beloved around the world, but not so much online - in fact, they were losing 80% of visitors quickly after they landed on the site.
Insight
The best place to truly experience the Jack Daniel’s brand is at the Lynchburg, Tennessee distillery.
Strategy
Bring every Jack lover to Lynchburg, Tennessee.
Solution
We created a virtual reality tour of the Lynchburg, Tennessee distillery, allowing anyone from around the world to visit.
We brought the brand’s history to life through digital storytelling, giving people new ways to find drink inspiration, and creating a special vault for die-hard fans to go deeper into the Jack story.
We brought the brand’s history to life through digital storytelling, giving people new ways to find drink inspiration, and creating a special vault for die-hard fans to go deeper into the Jack story.
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Bounce Rate
60%
of Viewers Became Brand Evangelists
21%
More Pages Viewed per Visit
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network