LG Electronics
Creating a new way to experience intangible brand benefits
Year:
2018
Capabilities:
Media.
Problem
LG, outspent by Samsung and Sony, was getting lost in an overwhelmingly tech-touting marketplace and needed to live up to its brand promise.
Insight
We’re living in the golden age of at-home entertainment – from what we watch to how we watch it to what we watch it on.
Strategy
The LG OLED is the only viewing experience worthy of people’s love for their shows.
Solution
Introducing LG B&Binge, the ultimate TV test-drive, where fans can binge-watch their favorite shows from the world of their shows. In partnership with Netflix, we offered fans a once-in-a-lifetime opportunity to watch The Crown from a royal palace in England or Arrested Development from a luxury yacht. The result blurred the line between entertainment and advertising seamlessly and helped the challenger brand find new leads.
95%+
Positive social sentiment
20%
Submission rate
50K+
New leads to retarget
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network