PACCAR
Driving sales by creating an industry event
Year:
2019
Capabilities:
Advanced Analytics.
Media.
Problem
How to evolve brand awareness to lead generation and increase customer purchase activity within a limited budget.
Insight
Truck parts are needs, not wants. Consumers don’t have a reason to stock-up, pre-order, or get excited about sales.
Strategy
Understand customers purchasing all-makes parts and their needs better than they might know themselves.
Solution
To break through the industry noise, we created an event that would excite our target audience and showcase TRP as a champion of the trucking industry. The All-Makes All-March Campaign featured 31 days of exclusive TRP deals.
New email offers were sent each week, building anticipation and encouraging bulk purchase behavior rather than on-demand purchase. In a 360, omni-channel approach, communications were developed to grow existing all-makes sales and target audience purchasing behaviors by analyzing and leveraging product segmentation and market basket analysis techniques to identify the right product offer mix and the right communication frequency during the campaign.
New email offers were sent each week, building anticipation and encouraging bulk purchase behavior rather than on-demand purchase. In a 360, omni-channel approach, communications were developed to grow existing all-makes sales and target audience purchasing behaviors by analyzing and leveraging product segmentation and market basket analysis techniques to identify the right product offer mix and the right communication frequency during the campaign.
40x
Higher ROI during month-long campaign
400%
Increase in online actions compared to previous month
3.3x
Higher lead volume than months outside campaign
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network