Radio Flyer needed to inspire the next generation to challenge their imagination when they would rather spend hours behind a digital screen.
Insight
Imaginative play is key to a child’s development.
Strategy
Enable kids to go as far as their imagination can take them.
Solution
We created the world’s first Travel Agency for the Imagination, specializing exclusively in make-believe places only reachable by a Radio Flyer wagon—like Dragon’s Butt Kingdom. Every adventure was as thrilling and memorable as possible, complete with vintage-style travel posters, passports, and postcards. Because the best vehicle for imagination might be a 100-year-old, lo-fi, no-tech, little red wagon.